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The English language learning market is a rapidly growing industry that has experienced significant growth in recent years. The market is fueled by a growing global demand for English language proficiency, as well as technological advancements that have made language learning more accessible and convenient.
According to a report by The Brainy Insights, the global English language learning market is expected to grow from USD 11.35 billion in 2021 to USD 35.78 billion by 2030, at a CAGR of 13.6% during the forecast period 2022-2030. The market is being driven by factors such as the increasing need for English language proficiency in the global business world, rising demand for English language education in non-English speaking countries, and the proliferation of e-learning and mobile learning platforms. North America emerged as the largest market for the global English language learning market, with a 32.6% share of the market revenue in 2021. North America currently dominates the English language learning market due to increased government spending on the development of e-learning platforms & digital content creation for the education sector. Asia-Pacific is expected to rise in the forecast period due to the increasing number of internet users and increasing adoption of smart & connected devices.
The market is segmented into various categories, including online courses, software and apps, private tutoring, language schools, and textbooks and multimedia. Online courses are expected to dominate the market in the coming years, owing to their flexibility, accessibility, and affordability.
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Leading companies in the industry include Cambridge University Press, Rosetta Stone Inc., Sanako Corporation, Duolingo Inc., Busuu Ltd., McGraw-Hill Education Inc., Houghton Mifflin Harcourt, Memrise Inc., Transparent Language Inc., and New Oriental Education & Technology Group, among others which are offering more significant opportunities and are continuously focused on new product developments and venture capital investments to obtain market share.
The end-user segment is divided into corporate learners, individual users, educational institutions, & government institutions. The individual learners dominated the market, with a market share of around 44% in 2021. The increasing adoption of personal smartphones & gadgets, rising internet penetration, and the growing number of online English language teaching applications can be attributed to the dominance of individual learners in the market. The methodology segment is divided into online learning, offline/classroom learning, & blended learning. Over the forecast period, the online learning segment is expected to grow at the fastest CAGR of 16.3%. The growing demand for personalized learning at one’s own pace, with on-demand accessibility within an affordable range, will drive the growth for this segment. The use of artificial intelligence has facilitated the development of engaging and interactive lessons; this will make learning fun and attract hesitant learners, enabling market expansion.
The increasing adoption of English would drive the English language learning market growth for business communications. The rising number of students opting to study abroad requires having fluency in English & the growing importance of English to further career prospects. The use of artificial intelligence to create engaging & interactive learning experiences will also contribute to the market’s growth. Government initiatives of making English learning more accessible are also a positive development for the market. The American Embassy’s Bureau of Education and Cultural Affairs has collaborated with the foundation of English Language Skills to provide micro-scholarships to underprivileged students in India. The program will enable the children to learn English and access better educational and employment opportunities in the future.
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About the report:
The global english language learning market is analyzed based on value (USD Billion). All the segments have been analyzed globally, regional and country basis. The study includes the analysis of more than 30 countries for each piece. The report offers an in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining critical insight into the market. The study includes porter’s five forces model, attractiveness analysis, raw material analysis, supply, demand analysis, competitor position grid analysis, distribution, and marketing channels analysis.
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